Chief  Operating Officer


I am a person and I like to think I am good enough to do it professionally. So that's what I do. I'm a hands-on COO. I find my joy in diverse, kind, and world-changing companies of excellent people, which is why I am at Whereby, where our mission is to give people freedom to live and work where they thrive. (✨How fantastic is that?)


I'm a regular panellist and speaker: Presenting at local and international events on how to positively influence culture, strategise a modern People function, improve your employer brand, advocate for a human experience, and generally how think about People Ops as a product. I am also a host and panelist on the podcast, "There's This Thing at Work" find it where you usually find your podcasts.


Sometimes mentor, sometimes blogger, sometimes cyclist, sometimes legal-geek, sometimes vegan home-cook. Oh, Ik kan een beetje Nederlands spreken!


Nice and simple: I love what I do and I love talking about what I do, so let’s meet for a cuppa and chat.☕️

A brief  career overview


Chief Operating Officer || Whereby

August 2020 to today  ||  Amsterdam, London

Freedom to work from anywhere: our mission with Whereby is to give people freedom to live and work where they thrive.📍Our global HQ is in Oslo, Norway, but the user base of Whereby is worldwide - having been used in nearly every country in the world by millions of users. 🌏

Chief People Officer || Being People

2016 to 2020  ||  Amsterdam and London

Over the years I have, at times, helped start-up and scale-up founding and executive teams, focussing on People, Culture, and Talent. Worked with: Aula, Automattic, Allplants, Sunlight, Sanctus, Charlie HR, CVPlus, Balderton, Backed, Yieldify and more.

Group Head of Talent || McCann Worldgroup

2018 to 2019  ||  London

McCann asked me to join their UK Talent Team, heading up a function as it forged a new path. In my years of placing (and supporting) the right people in modern and diverse environments, I’ve become an expert at building a People and/or Talent function from the ground up; strategy, process, and ways of working. I’ve strived to go above and beyond my job description in my role at McCann, creating fresh solutions to pesky hurdles as we've built from bones to a world-class function.

Role Highlights

  • Award-winning branding, EVP, and programme for CANVAS apprenticeship scheme, a first of it's kind (Gold: Campus or Early Careers Programme)

  • Invited to be keynote speaker at HR Vibes, Iasi and Brasov, Romania

  • Invited to give a workshop on Employer Branding at Social Recruiting Days, Berlin

  • Implemented an award winning, scaleable talent process for our 200+ new hires (perm and consultant) each year (Bronze: Recruitment Team of the Year)

VP People & Talent || Wonderbly

2016 to 2018  ||  London

Wonderbly are proud a Google Ventures, Sunday Times Tech Track #1 2017, and a Tech Nation Future-50 company! I was the first HR hire and a member of the leadership team, working with management to coach them into supporting a growing business, who looks for best in class colleagues and team-members.


Role Highlights​​

  • Invited to be keynote speaker at Lever Talent Innovation Summit in San Francisco

  • Invited to speak on HR systems and implementation at Uprise Festival in Amsterdam

People Partner || Box (NYSE:BOX)

2015  ||  London

Worked at Box during IPO, and ended as a multifaceted branding, engagement, culture and talent ambassador role. I designed and implemented training (interviewing, system, bias), coached leadership on talent attraction, and structured the Europe EVP strategy. I also personally managed ATS implementation, training, and support for Europe. 


Education &  extra-curricular


Bachelor of Law LLB

2021 || University of Law, London

First-class Honours. Nominated and elected Class Representative in the Student Association. Employment, EU, Public, Contract, Tort, Criminal, Employment Law, Equity & Trusts, Land Law, and Common Law Method & Ethics.

Dissertation: The legal implications faced by remote workers in the EU, within their country of residence and cross-border. Critically evaluating the current legislation affecting remote workers and employers of remote workers within EU states. Discussing whether this area of law is in need of reform and how that reform is best achieved.

Bachelor of Journalism Communications BJ

2011 || University of Queensland, Australia

Diploma Human Resources Mgmt CIPD

2019 || Chartered Institute Personnel  Development

Chair Ernest Poet's Society
Women's College, UQ
Associate of University of Queensland Press

Employment Law, Reward and Remuneration, Engagement, Leadership and Development, Talent Acquisition, Business Strategy, and Organisational Design.

What else do I get up to...?

Founder of Velociposse, England’s first all-women track cycling team!

Ik kan een beetje Nederlands spreken, public speaking, video games, board games (I am making my own tech based board game, ask me about it!), comedy and satire, theatre and film, animal welfare, public speaking, blogging, scrolling Reddit, Twitter, and Product Hunt obsessively. 

I was previously a member of the Management Board for Creative Pioneers, a programme for providing apprenticeships for the creative industries.

I regularly mentor, coach, and support other Business, Scale-up and People Ops leaders. Ask for my rate card and more information.

I am a podcast host and regular on There's This Thing at Work, a podcast about getting into the real problems in modern workplaces with candid experiences and honest advice.


Conferences &  speaking


I regularly speak at conferences and events about People, Culture, Talent, and Human Operations. Here is where you might catch me, or may have seen me before...